BMS wanted to begin answering the service needs of their key clients, MD’s. Together with IdeaEngine and SC5 we developed an eLearning turnkey project for BMS. The aim of the new service was to develop the dialogue between BMS and medical doctors by bringing meaningful scientific content for them.
The name of the service is “Science in Short”, delivering the latest scientific content in inspiring, convenient and trustworthy way. The target group is demanding and busy with their daily work with patients. Nevertheless, the also have a strong need to keep up to date with the recent publications within science. We worked closely with the users to design a service that fits their needs.