Louekari & Koski are the co-founders of Pre Helsinki platform, which supports young fashion designers in seeking new business opportunities. They have over 10 years experience working with different projects in abroad with fashion, design and architecture companies, museums, universities, festivals and creative professionals. Martta & Miia asked Vilja help defining a new differentiating brand. Playfullness, and simplicity were the drivers behind the new logo accompanied by the simple friendly typeface Calibre. The letters “j” and “i” was also used as a friendly balanced symbol telling the story of two humoristic, very talented and creative business woman.
Photo: Hanne Granberg