Keto

Idea and Project management software company wanted to take a radical leap with a brand update in a highly competitive market. We helped them create a more approachable identity and upgrade the user experience of their product.

Story.

Software companies excel in creating functional operating systems, and Improlity Ltd had accumulated a solid customer base for their idea, project and quality management software. Nevertheless, they believed in taking a leap of improvement and that their products had more potential.

We workshopped together to rethink their brand, potential market place and identity. Improlity was renamed Keto – Finnish for meadow – as a place where beautiful ideas can grow, blossom and be picked to better our living and working environments. A custom typography was created for them in addition to small circular elements that represent ideas – or seeds, if you like.

The visual world was perked with yellow, an unconventional choice for a software firm, with a harmonious monochrome background. The visual identity was taken both to their website, collateral and software products to unify the user experience.

Currently we are in the process of co-creating a new innovative product for Keto Software to follow their brand development.

Project.

Idea and project management software company's brand renewal and software development.

Deliverables.

Research and Insight, Brand Strategy, Brand Identity, Naming, Brand Communication, Logo, Custom Typography, Brand Design, Design Implementation, Collateral, Digital Service Design, Software Design

Story.

Story.

Software companies excel in creating functional operating systems, and Improlity Ltd had accumulated a solid customer base for their idea, project and quality management software. Nevertheless, they believed in taking a leap of improvement and that their products had more potential.

We workshopped together to rethink their brand, potential market place and identity. Improlity was renamed Keto – Finnish for meadow – as a place where beautiful ideas can grow, blossom and be picked to better our living and working environments. A custom typography was created for them in addition to small circular elements that represent ideas – or seeds, if you like.

The visual world was perked with yellow, an unconventional choice for a software firm, with a harmonious monochrome background. The visual identity was taken both to their website, collateral and software products to unify the user experience.

Currently we are in the process of co-creating a new innovative product for Keto Software to follow their brand development.

Project.

Project.

Idea and project management software company's brand renewal and software development.

Deliverables.

Deliverables.

Research and Insight, Brand Strategy, Brand Identity, Naming, Brand Communication, Logo, Custom Typography, Brand Design, Design Implementation, Collateral, Digital Service Design, Software Design

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