Software companies excel in creating functional operating systems, and Improlity Ltd had accumulated a solid customer base for their idea, project and quality management software. Nevertheless, they believed in taking a leap of improvement and that their products had more potential.
We workshopped together to rethink their brand, potential market place and identity. Improlity was renamed Keto – Finnish for meadow – as a place where beautiful ideas can grow, blossom and be picked to better our living and working environments. A custom typography was created for them in addition to small circular elements that represent ideas – or seeds, if you like.
The visual world was perked with yellow, an unconventional choice for a software firm, with a harmonious monochrome background. The visual identity was taken both to their website, collateral and software products to unify the user experience.
Currently we are in the process of co-creating a new innovative product for Keto Software to follow their brand development.