The basic building blocks for OmaSp’s brand strategy were the result of considering two alternatives: creating something completely new or utilizing parts of the merging brands. The latter strategy worked well because familiarity was ensured and the high cost of launching a completely new brand was avoided.
The logo and typography form a coherent whole as a word and image. The roots of Säästöpankki can be sensed, but the approach is wholly unique.
An urgent need for a digital banking service provided us a unique opportunity to take our long experience in the finance sector to create a solution with all essential features of a client-based banking experience.
The six-week schedule demanded weekly breakpoints and working shoulder-to-shoulder. From processing customer insight and behavior to determining the most valuable content for each group’s banking needs, we defined the most critical aspects of the user experience.
We decided to build a radically simple service with a content structure that was unusual for the banking industry. In short, we got rid of everything that was nice but could confuse the user experience and kept only the bare essentials for ordinary Finnish consumer and small company needs.
Prototyping, production, imagery and illustration were full force the last three weeks. Sixth week we tested and got ready to publish.