Pre Helsinki is project that actively promotes the best of Finnish fashion talent by organizing press events and showrooms internationally and a yearly event in Helsinki. They needed a confident, high quality digital platform for showcasing the designers and brands and communicating their yearly event.
The fashion industry is highly competitive and standing out requires a bold attitude and impeccable design. Together we decided to approach the demands with a minimal layout that lets the brands shine.
Photos: Samuji / Niko Mitrunen, Shot at Björn Weckström’s home and atelier in Espoo, Finland.