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Pre Helsinki

Emerging Finnish fashion designers need global promotion and Pre Helsinki is up to the task by promoting them on a digital platform in addition to a yearly event in Helsinki. We worked shoulder to shoulder with the Pre Helsinki team and created a digital service that focuses on and highlights the fashion talent of Finland.

Story.

Pre Helsinki is project that actively promotes the best of Finnish fashion talent by organizing press events and showrooms internationally and a yearly event in Helsinki. They needed a confident, high quality digital platform for showcasing the designers and brands and communicating their yearly event.

The fashion industry is highly competitive and standing out requires a bold attitude and impeccable design. Together we decided to approach the demands with a minimal layout that lets the brands shine.

Photos: Samuji / Niko Mitrunen, Shot at Björn Weckström’s home and atelier in Espoo, Finland.

Project.

A digital platform for the promotion of Finnish fashion talent.

Deliverables.

Brand Strategy, Digital service design, Digital Development

Story.

Story.

Pre Helsinki is project that actively promotes the best of Finnish fashion talent by organizing press events and showrooms internationally and a yearly event in Helsinki. They needed a confident, high quality digital platform for showcasing the designers and brands and communicating their yearly event.

The fashion industry is highly competitive and standing out requires a bold attitude and impeccable design. Together we decided to approach the demands with a minimal layout that lets the brands shine.

Photos: Samuji / Niko Mitrunen, Shot at Björn Weckström’s home and atelier in Espoo, Finland.

Project.

Project.

A digital platform for the promotion of Finnish fashion talent.

Deliverables.

Deliverables.

Brand Strategy, Digital service design, Digital Development

Share.

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