A Finnish software company, Procountor, had grown to be a significant actor in the financial management cloud service industry. They were launching a product upgrade and wanted their brand to reflect their position in the market.

Their brand portfolio required a clear identity with subcategory additions for individual products. We created a logo that could easily be attached as a symbol to different product ranges creating a recognizable and harmonious range with personality.

By gaining an understanding in the differentiating factors in their products, the brand promise became “Ystävällinen taloushallinnon ohjelmisto”, that is, “The friendly accounting software.”