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Procountor

Procountor was about to launch a new software upgrade for financial management, and they wanted to renew their brand experience with the launch. We worked together to create a new identity that works in all client interfaces and products.

Story.

A Finnish software company, Procountor, had grown to be a significant actor in the financial management cloud service industry. They were launching a product upgrade and wanted their brand to reflect their position in the market.

Their brand portfolio required a clear identity with subcategory additions for individual products. We created a logo that could easily be attached as a symbol to different product ranges creating a recognizable and harmonious range with personality.

By gaining an understanding in the differentiating factors in their products, the brand promise became “Ystävällinen taloushallinnon ohjelmisto”, that is, “The friendly accounting software.”

Project.

Identity upgrade for a financial software firm.

Deliverables.

Brand Strategy, Brand Identity, Logo, Concept, Brand Design, Design Implementation, Collateral

Story.

Story.

A Finnish software company, Procountor, had grown to be a significant actor in the financial management cloud service industry. They were launching a product upgrade and wanted their brand to reflect their position in the market.

Their brand portfolio required a clear identity with subcategory additions for individual products. We created a logo that could easily be attached as a symbol to different product ranges creating a recognizable and harmonious range with personality.

By gaining an understanding in the differentiating factors in their products, the brand promise became “Ystävällinen taloushallinnon ohjelmisto”, that is, “The friendly accounting software.”

Project.

Project.

Identity upgrade for a financial software firm.

Deliverables.

Deliverables.

Brand Strategy, Brand Identity, Logo, Concept, Brand Design, Design Implementation, Collateral

Share.

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