Finnish forests have been a source of national wealth for years, from hunting to tar to paper. Advanced forestry promotes a renewable source of material, but novel technologies create more possibilities for the use of paper mills.
Spinnova invented a technology that turns wood into yarn sustainably and cost-efficiently. They wanted a solid, communicative brand that lives up to their innovative technology.
We positioned Spinnova in the continuum of Finnish forestry and innovation landscape, but with a clear path towards the future. Our inspiration was the solidity and honesty of a well-maintained Finnish forest combined with modern, breakthrough technology. The promise of Spinnova became The Wood Fabric Company.
The logo represents both the source of the material and the end product – a spruce tree and a woven fabric. Clean and modern, it is a recognizable and usable logo that can be added to anything from machinery to fine knits – if the company ever decides to start their own line of products.
The digital service was designed to strengthen the mood and the story behind the technology without revealing too much of their still patent pending process. We trusted powerful images and a straightforward story with up-to-date news.