Verstas Architects received international acclaim from winning several significant architectural competitions, such as the campus for Aalto University. They had grown larger and needed their digital presence upgraded.
It was clear from the user data that the design ideology behind Verstas’ work was of great interest to visitors. Therefore, we concentrated in strategic clarification of their philosophy and ideology. Together in a series of workshops we aimed to find out and strengthen what made them unique. It became clear that their essence was their focus on the usability and experience of space rather than the surface.
The user experience focuses on the modern, minimal and humane.
The content strategy highlighs case studies where the users of the spaces were present. Rather than provide sleek architectural imagery, we showcased spaces where people enjoy spending their time.